{"id":1062,"date":"2018-09-17T11:52:17","date_gmt":"2018-09-17T11:52:17","guid":{"rendered":"https:\/\/www.asdatyres.co.uk\/blog\/?p=1062"},"modified":"2019-05-08T08:24:30","modified_gmt":"2019-05-08T08:24:30","slug":"tyre-safety-automotive-technology-continental-vision-zero-live","status":"publish","type":"post","link":"https:\/\/www.asdatyres.co.uk\/blog\/tyre-safety-automotive-technology-continental-vision-zero-live\/","title":{"rendered":"Continental\u2019s Vision Zero Live events highlight the benefits of fitting good tyres"},"content":{"rendered":"

You\u2019re aware of Continental Tyres, right? We imagine most drivers are, since they\u2019re renowned for engineering some of the best premium tyres in the world. Non-drivers may also be familiar with Continental, especially if they have an interest in football. The company have previously sponsored major tournaments, including the FIFA World Cup, UEFA European Championship, and UEFA Champions League.<\/p>\n

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While their worldwide reputation for advancing tyre technology forward is commonplace, a lesser known truth is that Continental<\/a><\/strong> are also a leader in the development or electronic automotive safety technology. Their global contribution is such that you probably already drive a vehicle \u2013 whether it be a car, SUV or 4×4 \u2013 which depends on their driver aids, and don\u2019t even know it. Their technology is that good, and that highly regarded. After 150 years of being at the forefront of automotive driver safety technologies and initiatives, it shouldn\u2019t really come as a surprise.<\/p>\n

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Take Continental\u2019s ongoing global driver safety campaign \u2013 Vision Zero<\/a><\/strong>. Its ambitious goal is to achieve zero fatalities, zero injuries and zero accidents on the world\u2019s roads, including here in the UK. That\u2019s a huge ask, for sure, and not easy to achieve, but not impossible \u2013 especially as more and more motorists come to better understand the safety technologies available to them \u2013 such as premium tyres \u2013 so as to make a more informed choice about their driver safety.<\/p>\n

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The driver is THE central pillar in the Vision Zero initiative, alongside automotive, infrastructure, and tyre considerations. And it\u2019s the desire to empower motorists with the knowledge and experience they require to make informed choices that are at the heart of Continental\u2019s Vision Zero Live<\/a><\/strong> events.<\/p>\n

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Taking place in early autumn 2018, members of the public can apply to attend one of these free events in Donnington (Leicestershire), Dunsfold (Surrey), and Mondello (County Kildare), where they\u2019ll experience first hand a series of real-world driving scenarios that demonstrate the differences between \u2013 and consequences of \u2013 good and bad automotive safety technologies.<\/p>\n

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As you\u2019d expect from Continental, tyres will play an important role in the driver safety demonstrations, but it won\u2019t be the only technology on view. As a leading manufacturer of electronic safety technology to the global automotive sector, participants at Vision Zero Live will experience the event through a series of six modules that are designed to highlight issues that arise in different driving scenarios and conditions:<\/p>\n

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Under Pressure<\/h3>\n

The importance that technologies play in maintaining tyre pressures, including the \u2018life saving\u2019 ContiSeal\u2122<\/a><\/strong> solution, that provides motorists with extended mobility when it really matters.<\/p>\n

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Sharing the Road<\/h3>\n

How distractions within the cabin, or outside on the road, can lead to accidents, and how to stay focused. You\u2019d be surprised.<\/p>\n

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Stop the Crash<\/h3>\n

The increasing role that ADAS \u2013 advanced driver assistance systems \u2013 will have in achieving Vision Zero, including autonomous braking, and blind parking. Prepare to be enthralled.<\/p>\n

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Tread Carefully<\/h3>\n

Understanding why having good tyre tread depth is so important to driver safety, through first-hand experience on a skid pan. Brace yourself!<\/p>\n

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Why Premium?<\/h3>\n

Fully appreciating the difference in performance between premium tyres and their budget counterparts in very testing road conditions, including the Swedish \u2018elk test\u2019. Buckle up!<\/p>\n

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Black Chili<\/h3>\n

Why Continental\u2019s superb compound makes such a difference to the performance of tyres, and a driving demonstration to prove it. Get your grip!<\/p>\n

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For this year\u2019s events, Vision Zero Live is being supported by three of the country\u2019s leading driver safety organisations: Brake<\/a><\/strong>, the road safety charity; The Institute of Advanced Motorists (through their IAM Roadsmart<\/a><\/strong> safety initiative); and TyreSafe<\/a>,<\/strong> the leading UK tyre safety charity (of which both Asda Tyres and Continental are supporters). All three organisations are committed to making British motorists safer, through ongoing safety campaigns and education initiatives, and are highly regarded throughout the tyre industry.<\/p>\n

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As places for each Vision Zero Live event are limited, experience shows that demand to attend will be very high. With the guidance, experience and expertise of Continental\u2019s hand-picked driver safety and technology team, participants will get to learn about \u2013 and experience, first hand \u2013 the real-world differences, and potential consequences, of choosing to fit superior or sub-standard tyres. It could be the difference between having an accident, and avoiding one.<\/p>\n

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Sound a little dramatic? Understandable, for the uninitiated, but many previous participants of Vision Zero Live would beg to differ, citing that the experience has been life changing.<\/p>\n

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