{"id":1705,"date":"2019-05-17T07:46:40","date_gmt":"2019-05-17T07:46:40","guid":{"rendered":"https:\/\/www.asdatyres.co.uk\/blog\/?p=1705"},"modified":"2019-05-17T07:50:12","modified_gmt":"2019-05-17T07:50:12","slug":"digital-connectivity-the-future-of-driving","status":"publish","type":"post","link":"https:\/\/www.asdatyres.co.uk\/blog\/digital-connectivity-the-future-of-driving\/","title":{"rendered":"The future of driving will be connected"},"content":{"rendered":"\n<p>The year is 2019, and already it\u2019s pretty much impossible to get into a car without some form of connectivity. Unless you\u2019re driving something like a stripped back track day speed machine \u2013 with no mod cons or unnecessary weight \u2013 almost every single new vehicle on sale in the UK today possesses digital connectivity technology. This is just the beginning. In the future, it\u2019s unlikely we\u2019ll be able to drive at all without connectivity.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"> Connectivity: The present <\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cars play a significant role in both our personal and work lives, so much so that we spend a good portion of time with them on a daily basis. Out of the car, our lives have become more and more connected to the wider world, with WiFi, broadband and internet access taken for granted by the majority of us in the UK. As such, it should come as no surprise to learn that both drivers and passengers are increasingly demanding in-car connectivity.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We want to listen to our own playlist at a time that suits us, not be constrained by whatever\u2019s available on the radio. We want to let people know where we are and what we\u2019re up to, via social networks. We want to be able to contact our friends at any time and use the latest apps to improve our experience while on our travels. The days of simply \u2018I spy\u2019 are numbered.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With the latest developments in automotive connectivity, many of us are now able to do all these things \u2013 and more \u2013 if we\u2019re driving many of the new cars that have come to market in the last twelve months. Wireless technology, like Bluetooth, has been widely adopted by almost all car makers, and until a viable alternative presents itself, it will continue to dominate in-car wireless connectivity.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But it\u2019s not just about leisure and entertainment. Connectivity also helps to keep us safer, with built-in SIM cards providing us with \u2018SOS&#8217; buttons for use in emergencies. Some car makers even provide a concierge service, enabling motorists to speak directly to another person who can offer help, advice or assistance. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"760\" height=\"500\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/05\/future_of_driving_connectivity_technology_article.jpg\" alt=\"\" class=\"wp-image-1706 lazyload\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/05\/future_of_driving_connectivity_technology_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/05\/future_of_driving_connectivity_technology_article-300x197.jpg 300w\" data-sizes=\"(max-width: 760px) 100vw, 760px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 760px; --smush-placeholder-aspect-ratio: 760\/500;\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Continental and the future of connectivity <\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Like most things in our lives, the car evolves to become what we need it to be. Designers and engineers at <a href=\"https:\/\/www.asdatyres.co.uk\/continental?utm_source=asda_tyres_blog&amp;utm_campaign=future_driving_connectivity_article_2019\"><strong>Continental<\/strong><\/a> are working tirelessly to innovate and push developments in connectivity to the next level. Continental have been at the forefront of car connectivity for many years. As Dr Elmar Degenhart, Chairman of the Board at Continental said, \u201cWe are the architects of an ecosystem of safe, clean and intelligent mobility. We are, after all, already supplying what others are still testing.\u201d<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"760\" height=\"500\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/05\/future_of_driving_connectivity_5G_article.jpg\" alt=\"\" class=\"wp-image-1707 lazyload\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/05\/future_of_driving_connectivity_5G_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/05\/future_of_driving_connectivity_5G_article-300x197.jpg 300w\" data-sizes=\"(max-width: 760px) 100vw, 760px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 760px; --smush-placeholder-aspect-ratio: 760\/500;\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Continental are already working on <a href=\"https:\/\/www.continental-tyres.co.uk\/car\/media-services\/vision-zero\/vision-zero-newsroom\/latest-news\/2018-06-11-vodafone?utm_source=asda_tyres_blog&amp;utm_campaign=future_driving_connectivity_article_2019\"><strong>5G<\/strong><\/a> mobile communication technology, giving the vehicles of the future up to 10 gigabits of bandwidth. This makes it possible to transmit data up to 30 times faster than is possible in the current generation of road cars. These improvements to the amount of data, type of data, and speed of data will determine the type of connectivity-driven applications that shape the near future of motoring, such as those required for autonomous driving.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We can also expect to see cars speaking to each other. The Swedish automaker, Volvo, recently announced that its vehicles will soon be able to communicate with each other about potentially hazardous levels of grip on the road \u2013 something that Continental are already developing through their innovative <a href=\"https:\/\/www.continental-tyres.co.uk\/car\/media-services\/newsroom\/continental-presents-new-tyre-technology-concepts?utm_source=asda_tyres_blog&amp;utm_campaign=future_driving_connectivity_article_2019\"><strong>ContiSense tyre technology<\/strong><\/a>. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Future connectivity in cars isn\u2019t just about our interaction with them; it\u2019s about cars communicating with other vehicles, and the environments they are driven in \u2013 essential for the development of <a href=\"https:\/\/www.asdatyres.co.uk\/blog\/future-of-driving-is-connected-automated-assistance-autonomous-vehicles?utm_source=asda_tyres_blog&amp;utm_campaign=future_driving_connectivity_article_2019\"><strong>autonomous vehicles<\/strong><\/a>. And while this prospect is still some way from fruition, there\u2019s no doubt that connectivity is going to be central to its success \u2013 or otherwise \u2013 and the future of driving.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"760\" height=\"500\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/05\/future_of_driving_connectivity_communication_article.jpg\" alt=\"\" class=\"wp-image-1708 lazyload\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/05\/future_of_driving_connectivity_communication_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/05\/future_of_driving_connectivity_communication_article-300x197.jpg 300w\" data-sizes=\"(max-width: 760px) 100vw, 760px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 760px; --smush-placeholder-aspect-ratio: 760\/500;\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The year is 2019, and already it\u2019s pretty much impossible to get into a car without some form of connectivity. Unless you\u2019re driving something like a stripped back track day speed machine \u2013 with no mod cons or unnecessary weight \u2013 almost every single new vehicle on sale in the UK today possesses digital connectivity&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring-news-consumer-and-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The future of driving is digital \u2013 and connected<\/title>\n<meta name=\"description\" content=\"In-car connectivity will link us all to the world, and let our cars talk to each other, and the environment we drive in \u2013 helping keep us safer on the 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