{"id":1754,"date":"2019-06-17T08:16:58","date_gmt":"2019-06-17T08:16:58","guid":{"rendered":"https:\/\/www.asdatyres.co.uk\/blog\/?p=1754"},"modified":"2019-06-17T08:16:59","modified_gmt":"2019-06-17T08:16:59","slug":"the-future-of-driving-is-digital-manufacturing-safety","status":"publish","type":"post","link":"https:\/\/www.asdatyres.co.uk\/blog\/the-future-of-driving-is-digital-manufacturing-safety\/","title":{"rendered":"The digital revolution is reshaping automotive manufacturing and safety"},"content":{"rendered":"\n<p>When it comes to manufacturing, new components take a considerable amount of time and require extensive levels of preparation. This is especially the case in the automotive sector. During a new car\u2019s development, billions are often spent on the process, from beginning to end.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At <a href=\"https:\/\/www.asdatyres.co.uk\/continental?utm_source=asda_tyres_blog&amp;utm_campaign=future_driving_digital_ms_article_2019\"><strong>Continental<\/strong><\/a>, the development of components and technologies is a continual process. The future of manufacturing is studied and researched intensely, so as to enhance the capabilities of next-generation products. Although it is renowned for its tyres, Continental is in fact a major supplier of other <a href=\"https:\/\/www.continental-corporation.com\/en\/products-and-innovation\/overview?utm_source=asda_tyres_blog&amp;utm_campaign=future_driving_digital_ms_article_2019\"><strong>equipment and solutions to the automotive industry<\/strong><\/a>. Brake systems, electronics and automotive safety are just some of the areas it has proven world-leading expertise in. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To assist in the production methods of the future, digital manufacturing and artificial intelligence (AI) have also been extensively invested in and researched by Continental.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Digital manufacturing<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So, how does it work? Digital manufacturing employs advanced computing to help model, test and build new machines and components. In this modern form of production, the computing and building aspects of the process work in synchronisation. This allows for testing, simulation and 3D modelling to take place alongside the actual construction process.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This is achieved through leading-edge software development, so it comes as no surprise to learn that Continental is one of the largest employers of software engineers in Europe. There are presently 14,000 employed in the company\u2019s automotive division. But these experts don&#8217;t just work on the digital manufacturing process; they\u2019re also working on a number of other important advancements, including <a href=\"https:\/\/www.asdatyres.co.uk\/blog\/digital-connectivity-the-future-of-driving?utm_source=asda_tyres_blog&amp;utm_campaign=future_driving_digital_ms_article_2019\"><strong>digital connectivity<\/strong><\/a> and <a href=\"https:\/\/www.asdatyres.co.uk\/blog\/the-future-of-driving-data-gathering-application-connectivity?utm_source=asda_tyres_blog&amp;utm_campaign=future_driving_digital_ms_article_2019\"><strong>data gathering<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The future of automotive safety is digital<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The digital revolution is at the heart of driver protection. An array of sensors, cameras and other active safety technologies combine to provide motorists with transport solutions that have never been safer. However, this doesn\u2019t mean that standards can\u2019t be improved upon. Imagine for a moment that you\u2019re driving behind a slow-moving truck. You want to overtake it, but the truck is hard to see past, due to its size. Continental is working on a solution to this using <a href=\"https:\/\/www.continental-automotive.com\/en-gl\/Passenger-Cars\/Interior\/Display-Systems\/Head-Up-Displays\/Augmented-Reality-HUD?utm_source=asda_tyres_blog&amp;utm_campaign=future_driving_digital_ms_article_2019\"><strong>Augmented Reality<\/strong><\/a> \u2013 otherwise known as \u2018AR&#8217;.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"760\" height=\"500\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/06\/future_of_driving_digital_ms_ar_article.jpg\" alt=\"\" class=\"wp-image-1755 lazyload\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/06\/future_of_driving_digital_ms_ar_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/06\/future_of_driving_digital_ms_ar_article-300x197.jpg 300w\" data-sizes=\"(max-width: 760px) 100vw, 760px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 760px; --smush-placeholder-aspect-ratio: 760\/500;\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>AR is an exciting new technology which will give us all the power to improve on what we see, and how we perceive the world around us. Using live-streamed information from several sensors and data sources, as well as an advanced head-up display (HUD), you may well be able to see right through the truck to perceive the road ahead. Perceive is the right word here, too. You won&#8217;t be seeing it exactly \u2013 instead, you&#8217;ll be having a live image of the road projected onto your windscreen, allowing you a view of the road that could enable you to make a judgement on whether it is safe to pass or not.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With the advancements being made in Augmented Reality, the way we perceive our environment in the future is guaranteed to change. Instead of traditional dials and screens, navigational instructions could very well float in front of us, communicating updates on the status of our car and road networks, directly in our line of sight. It is a fascinating piece of technology that promises to lead to some remarkable experiences for both drivers and passengers alike in the vehicles of the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to manufacturing, new components take a considerable amount of time and require extensive levels of preparation. This is especially the case in the automotive sector. During a new car\u2019s development, billions are often spent on the process, from beginning to end. At Continental, the development of components and technologies is a continual&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring-news-consumer-and-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The digital revolution is redefining the way cars are made<\/title>\n<meta name=\"description\" content=\"Digital is shaping the way car manufacturers design and build their vehicles. Digital will also change how we drive them. 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