{"id":2017,"date":"2019-12-06T14:14:02","date_gmt":"2019-12-06T13:14:02","guid":{"rendered":"https:\/\/www.asdatyres.co.uk\/blog\/?p=2017"},"modified":"2019-12-06T15:08:30","modified_gmt":"2019-12-06T14:08:30","slug":"a-christmas-tale-continental-tyres-past-present-future","status":"publish","type":"post","link":"https:\/\/www.asdatyres.co.uk\/blog\/a-christmas-tale-continental-tyres-past-present-future\/","title":{"rendered":"A Continental Christmas Tale: Tyres past, present and future"},"content":{"rendered":"\n<p>As the year draws to an end, all of us at\nAsda Tyres are looking forward to the festive season, and we wish our customers\na Merry Christmas and Happy New Year. Even in today\u2019s hectic, modern age, the\nholiday season is full of tradition, including storytelling. With this in mind,\nwe set this scene\u2026<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It was a cold winter\u2019s night, and the moonlight danced on the ice-covered road. A young family travelled to their Christmas destination, but danger lurked around every corner of the winding country lanes. While he knew to remain vigilant and take nothing for granted as he drove, the young driver gave thanks for having had the good sense to fit Continental winter tyres. Not every driver had the foresight to fit premium tyres, and many ended up paying the price of driving on cheap, budget tyres on cold, treacherous roads. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After what seemed an eternity driving, the young man rounded the final corner before finally arriving at his destination, safely. As his family gave out a whoop of joy, the young driver reflected on how he had come to his decision to fit Continentals. It hadn&#8217;t been a simple task, at least not to begin with, because of all the noise and complexity that accompanies the tyre selection process.\u00a0 <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Thankfully, having invested a sizeable amount of time researching the subject online, and reading many independent reviews and tests, he&#8217;d concluded that what he really needed was a set of tyres from a manufacturer that not only had a proven track record of innovation and expertise, but which was also recognised as such by the motoring industry \u2013 with an up-to-date track record of award-winning products. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Additionally, given the young driver&#8217;s understandable concern for the environment, and his own impact on the planet, the tyre manufacturer would need to be able to demonstrate its commitment to the sustainable tyres of tomorrow. This was especially important for his family, as all of them are keen to play a more active role for a greener world and reduced carbon footprint.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"750\" height=\"388\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/12\/christmas_heritage_article.png\" alt=\"An old photo of mechanics testing continental tyres\" class=\"wp-image-2030 lazyload\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/12\/christmas_heritage_article.png 750w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/12\/christmas_heritage_article-300x155.png 300w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/388;\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Continental Tyres Past<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Founded in 1871, <a href=\"https:\/\/www.continental-tyres.co.uk\/car\/tyres?utm_source=asda_tyres_blog&amp;utm_campaign=christmas_article_2019\"><strong>Continental<\/strong><\/a> has an unrivalled history of tyre innovation and expertise, particularly when it comes to safety. Their contribution to tyre and driving technology is second to none, with a long list of milestones including the invention of the detachable wheel rim \u2013 an innovation that helps to save time and effort when changing a tyre \u2013 and the introduction of the first giant pneumatic tyres that replaced the solid tyres. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Then there\u2019s <a href=\"https:\/\/www.continental-tyres.co.uk\/car\/tyres\/tyre-technologies\/contiseal?utm_source=asda_tyres_blog&amp;utm_campaign=christmas_article_2019\"><strong>Contiseal\u2122<\/strong><\/a>, Continental\u2019s self-sealing tyre technology that negates the need for an immediate roadside stop to change the tyre. One particular milestone of immediate relevance to our young driver is Continental&#8217;s launch of the studless Conti-Contact <a href=\"https:\/\/www.continental-tyres.co.uk\/car\/all-about-tyres\/tyre-change-fitting\/changing-tyres\/summer-winter-or-all-season-tyres?utm_source=asda_tyres_blog&amp;utm_campaign=christmas_article_2019\"><strong>winter tyre<\/strong><\/a>, which paved the way for today\u2019s exceptional, award-winning winter tyre range.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Continental Tyres Present<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a result of this illustrious heritage, Continental tyres are now fitted to almost one in three new cars that leave the automotive factories of Europe, every day. <a href=\"https:\/\/www.continental-tyres.co.uk\/car\/why-choose-conti\/car-makers-fit-conti?utm_source=asda_tyres_blog&amp;utm_campaign=christmas_article_2019\"><strong>Continental&#8217;s OE<\/strong><\/a><strong> <\/strong>\u2013 original equipment \u2013 is tried and trusted by many of the world&#8217;s most famous and popular car makers. So is much of their electronic driver assistance technology.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So good are their tyres that Auto Express, the UK&#8217;s biggest-selling weekly car magazine, bestowed upon Continental their prestigious <a href=\"https:\/\/www.continental-tyres.co.uk\/car\/why-choose-conti\/auto-express-awards?utm_source=asda_tyres_blog&amp;utm_campaign=christmas_article_2019\"><strong>2019 Product of the Year<\/strong><\/a> award, following an unprecedented awards hat-trick of Summer, Winter and All-season Tyre of the Year success in 2018. No other tyre manufacturer has ever achieved this unique clean sweep.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"760\" height=\"500\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/12\/ASDA-Tyres-Blog-Image-3.jpg\" alt=\"A scientist examining dandelion plants\" class=\"wp-image-2021 lazyload\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/12\/ASDA-Tyres-Blog-Image-3.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/12\/ASDA-Tyres-Blog-Image-3-300x197.jpg 300w\" data-sizes=\"(max-width: 760px) 100vw, 760px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 760px; --smush-placeholder-aspect-ratio: 760\/500;\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Continental Tyres Future<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While some might rest on their laurels and bask in the adulation of the past and present, Continental is already looking to the future of tyres and the motoring of tomorrow. Arguably the most important innovation they are developing is a line of sustainable tyres manufactured from <a href=\"https:\/\/www.continental-tyres.co.uk\/car\/tyres\/tyres-for-the-future?utm_source=asda_tyres_blog&amp;utm_campaign=christmas_article_2019\"><strong>dandelion rubber<\/strong><\/a><strong>. <\/strong><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This award-winning technology is now available for some commercial vehicle tyres, and it is intended to be incorporated into passenger light truck vehicles in the not so distant future. This is important since, if successful, it could lead to a reduction in the need for traditional resources typically obtained from rubber tree plantations. That could mean less need for deforestation in some of the world&#8217;s most precious ecosystems, something we all want, right? <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Furthermore, dandelion rubber can be produced on land not usually suitable for growing plants, including urban and industrial sites in developed nations. Potentially, this could take place next to Continental&#8217;s tyre manufacturing facilities, and as a result, dramatically reduce transportation requirements and the associated emissions and carbon footprint. For these reasons and more, Continental is helping to achieve a sustainable, greener future for us all. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"750\" height=\"501\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/12\/ASDA-Tyres-Blog-Image-4.jpg\" alt=\"A family opening presents at Christmas in their home\" class=\"wp-image-2022 lazyload\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/12\/ASDA-Tyres-Blog-Image-4.jpg 750w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2019\/12\/ASDA-Tyres-Blog-Image-4-300x200.jpg 300w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/501;\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Getting There<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As our young driver finally reached his\ndestination, he took comfort in the knowledge that he had wisely invested in a\nset of tyres that provided the performance, comfort and safety necessary to\nprotect his family. And when it came to replacing his tyres the next time, he\nknew in his heart that it would be with Continentals, thanks to their unrivalled\npast, present and future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the year draws to an end, all of us at Asda Tyres are looking forward to the festive season, and we wish our customers a Merry Christmas and Happy New Year. Even in today\u2019s hectic, modern age, the holiday season is full of tradition, including storytelling. With this in mind, we set this scene\u2026&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-care-and-maintenance-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Read A Christmas Tale: Continental Tyres Past, Present and Future<\/title>\n<meta name=\"description\" content=\"As the winter nights draw in and the temperature drops, discover how Continental continues to shape the future of sustainable tyres.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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