{"id":2876,"date":"2023-04-04T11:09:13","date_gmt":"2023-04-04T10:09:13","guid":{"rendered":"https:\/\/www.asdatyres.co.uk\/blog\/?p=2876"},"modified":"2023-10-26T10:32:06","modified_gmt":"2023-10-26T09:32:06","slug":"giti-tire-joins-forces-with-sparco","status":"publish","type":"post","link":"https:\/\/www.asdatyres.co.uk\/blog\/giti-tire-joins-forces-with-sparco\/","title":{"rendered":"Giti Tire Joins Forces with Sparco"},"content":{"rendered":"\n

Giti Tire<\/a>, a major tyre manufacturer, has partnered with Sparco\u00ae, the world\u2019s leading manufacturer of motorsport safety systems and racing equipment, to co-brand their products. The global agreement focuses solely on the Giti brand and will cover a variety of areas. From 2024, the Giti \u2013 Powered by Sparco\u00ae tagline will appear on the sidewalls of key UHP sizes.<\/p>\n\n\n\n

The partnership is driven by the shared values and philosophies of both companies, which include \u201cracing, performance, continuous safety, and sustainability.\u201d The joint activities will be centred around the Giti \u2013 Powered by Sparco\u00ae slogan, with the development program designed to reflect these values.<\/p>\n\n\n\n

In addition to the tyre co-branding, Giti distributors and frontline customer-facing dealers will have access to Sparco leisure clothing, with bespoke customised garments available. Giti\u2019s established eSports activities will also benefit from Sparco\u2019s range of gaming equipment and technical clothing.<\/p>\n\n\n\n

Sparco\u00ae has a long-established history in motorsport, having been founded in Turin, Italy in 1977. The company\u2019s continuous research and development have led to the best performance levels in the segment, with more than 300 global partnerships with leading motorsport players worldwide, including Red Bull Racing and McLaren in Formula 1. In OEM segments, Sparco\u00ae supplies many prestigious manufacturers, including Lamborghini, Ferrari, Bugatti, Ford, Stellantis, Dallara, and many others.<\/p>\n\n\n\n

Giti Tire is one of the largest tyre companies globally in terms of both volume and revenue, with a brand portfolio that includes Giti, GT Radial, Runway, and Dextero. The company offers a complete product range, including passenger cars, SUVs, vans, light trucks (PCR), heavy trucks, and buses (TBR).<\/p>\n\n\n\n

Stefan Brohs, Marketing Director \u2013 Europe for Giti Tire, emphasised the alignment of the two companies\u2019 philosophy, stating, \u201cWe will be using these core values to really drive each other to greater excellence.\u201d Chris Bloor, International Sales and Marketing Director for Giti Tire, added, \u201cWe have an agreed commitment to work together for the betterment of people and the planet, and we will create a program of activity to this end.\u201d<\/p>\n\n\n\n

\"\"<\/a>
Stefan Brohs, Marketing Director – Europe for Giti Tire<\/figcaption><\/figure>\n\n\n\n

Niccol\u00f2 Bellazzini, Brand Manager at Sparco\u00ae, expressed his satisfaction with the partnership, saying, \u201cThe idea of a partnership with Giti for the development of an ultra-high-performance tyre range \u2013 Giti \u2013 Powered by Sparco\u00ae \u2013 allows us to create a bridge with our core businesses.\u201d<\/p>\n\n\n\n

Overall, the Giti and Sparco partnership is a significant agreement that brings countless opportunities for both companies, reflecting their commitment to safety, performance, research and development, and sustainability.<\/p>\n\n\n\n

Shop our range of Giti Tyres<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Giti Tire, a major tyre manufacturer, has partnered with Sparco\u00ae, the world\u2019s leading manufacturer of motorsport safety systems and racing equipment, to co-brand their products. The global agreement focuses solely on the Giti brand and will cover a variety of areas. From 2024, the Giti \u2013 Powered by Sparco\u00ae tagline will appear on the sidewalls…<\/p>\n","protected":false},"author":10,"featured_media":2877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring-news-consumer-and-industry"],"acf":[],"yoast_head":"\nGiti Tire Joins Forces with Sparco | ASDA Tyres Blog<\/title>\n<meta name=\"description\" content=\"Launching their brand new global partnership, Giti Tire and Sparco express their excitement at what the future might hold for both companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asdatyres.co.uk\/blog\/giti-tire-joins-forces-with-sparco\/\" \/>\n<meta property=\"og:locale\" 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