{"id":587,"date":"2017-10-13T11:38:53","date_gmt":"2017-10-13T11:38:53","guid":{"rendered":"https:\/\/www.asdatyres.co.uk\/blog\/?p=587"},"modified":"2019-05-09T10:47:21","modified_gmt":"2019-05-09T10:47:21","slug":"how-research-and-development-helps-you-to-stop-safely","status":"publish","type":"post","link":"https:\/\/www.asdatyres.co.uk\/blog\/how-research-and-development-helps-you-to-stop-safely\/","title":{"rendered":"How Research and Development helps you to stop safely"},"content":{"rendered":"

When it comes to putting money aside, we all know it\u2019s more pleasurable to do so when it\u2019s for something we really, really want \u2013 a dream holiday perhaps, or maybe the latest electronic device. At Asda Tyres we know from many years\u2019 experience that most people don\u2019t set aside money for replacing their tyres. Who wants to think about that?!<\/p>\n

 <\/p>\n

Aside from not being the most pleasurable financial experience, buyers also have to negotiate the often huge array of tyre choices, the many different price points, the endless list of benefits and \u2013 worse than anything \u2013 the technical jargon that is, frankly, often very bewildering.<\/p>\n

 <\/p>\n

We feel your pain. It\u2019s why in this article we focus on one very important aspect of the tyre buying decision process \u2013 budget vs premium tyres \u2013 including why the latter are undoubtedly the best car tyres and a better choice, and why there\u2019s such a price difference between them.<\/p>\n

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Tyres quality is all down to research and development<\/h2>\n

 <\/p>\n

Let\u2019s face it, we all know that premium tyre brands are more expensive than budget brands, no argument. So the first question we want to answer is why?<\/em><\/p>\n

 <\/p>\n

The answer is financial investment. Major tyre manufacturers continually invest millions into research and development, year after year. They\u2019re always innovating to keep up with the ever increasing rate of change that\u2019s taking place with new vehicle development, including not just driving performance but driver safety too. With many of the major automotive manufacturers now committing to the development of autonomous vehicles, R&D expenditure into tyre development will only go higher.<\/p>\n

 <\/p>\n

Take highly regarded premium tyre manufacturer Continental<\/a><\/strong>. They have test sites all over the world where each year over 140,000 tyres are tested, driven a total distance of around 125 million miles! Before any of their new tyres goes on sale its prototype forerunners have been through an exhaustive process that involves over 67,000 separate tests.<\/p>\n

 <\/p>\n

What does all this testing really mean?<\/h2>\n

 <\/p>\n

Faced with a difference in price for a purchase you didn\u2019t necessarily want to make in the first place, this is a very important question\u2026<\/p>\n

 <\/p>\n

Premium tyres are safer \u2013 period<\/h2>\n

 <\/p>\n

While budget tyres are fine, compared to premium tyres they\u2019re not as good. Consider this; your tyres are the only contact your car has with the road. And while your vehicle may have all the latest safety features, this won\u2019t necessarily help you if your tyres can\u2019t cope when you need to brake suddenly and come to a safe, controlled stop. However well budgets may perform, premium tyres will always do it quicker, safer and better.<\/p>\n

 <\/p>\n

Throughout any rigorous R&D progamme, tyre makers like Continental precisely fine-tune their rubber compound formulations, tyre tread patterns and tyre structures for every vehicle type they manufacture tyres for. No two tyres development programmes are the same, since different vehicles have different driving characteristics, and so their tyres need to be developed specifically for their end use, as well as the ever changing British weather.<\/p>\n

 <\/p>\n

\"research<\/a><\/p>\n

 <\/p>\n

And the result of all this experience and expertise? Simple. Vehicles achieve superior grip in wet weather conditions, and brake faster when they need to the most. Unfortunately budget tyres \u2013 which do not benefit from the same level of R&D investment \u2013 can take as much as 14 metres longer to stop in the wet (from a speed of 50mph) when compared to a premium tyre, like the ContiPremiumContact 5<\/strong><\/a>.<\/p>\n

 <\/p>\n

The smaller investment in budget tyre R&D results in a typically lower-grade rubber compound, the result of which is longer stopping distances. Think about that fact, particularly in a high-speed motorway scenario\u2026 You may already have experienced what can happen in 14 metres if you can\u2019t stop.<\/p>\n

 <\/p>\n

AIBA \u2013 the home of tyre safety<\/h2>\n

 <\/p>\n

At Continental\u2019s AIBA<\/a><\/strong> (Automated Indoor Braking Analyser) dedicated tyre testing facility, tyre safety testing is taken to a whole new level. In a fully automated process, a wide variety of test vehicles are accelerated to speeds of 75 mph in the \u201cContidrom\u201d, based in Hanover, Germany. Here, braking performance is tested over and over again on interchangeable road surfaces, and in different weather conditions, like black ice. Testing takes place throughout the year and the real-time results define Continental\u2019s product development, all in an on-going quest to provide the ultimate driver safety. It\u2019s part of Continental\u2019s Vision Zero<\/strong><\/a> safety initiative, their drive to ultimately reduce driving accidents, injuries and fatalities to zero.<\/p>\n

 <\/p>\n

\"aiba<\/a><\/p>\n

 <\/p>\n

\"aiba<\/a><\/p>\n

 <\/p>\n

\"aiba<\/a><\/p>\n

 <\/p>\n

Not just saving lives, saving you money too<\/h2>\n

 <\/p>\n

While it\u2019s true that in the beginning you\u2019ll pay more for premium tyres that have been developed in this way, it\u2019s important to consider the significant safety benefits \u2013markedly superior stopping distances and performance in wet weather conditions \u2013 which premium tyres offer.<\/p>\n

 <\/p>\n

And that\u2019s not all. Over time there\u2019s are also the financial benefits. With premium tyres, typically the rate of tyre wear is \u2013 thanks to research and development process resulting in better tyre compounds \u2013 much, much slower, when compared to budget tyres. And who wants the hassle of having to keep buying budgets?<\/p>\n

 <\/p>\n

\"aiba<\/a><\/p>\n

 <\/p>\n

Says who? Says Which?, the highly regarded consumer testing publication. Their tyre tests \u2013 which were based on 12,000 miles driven annually \u2013 demonstrated that budget tyres only last for two years. Premium tyres by comparison tend to last for five years. In the long run, budgets end up costing you more, without the superior characteristics you get with premium tyres.<\/p>\n

 <\/p>\n

Furthermore, premium tyres are also designed to reduce \u201crolling resistance\u201d (friction). The Which? tests also showed that lower rolling resistance results in your car typically using around 80 litres a year less fuel, and that\u2019s not to be sniffed at! Turns out premium tyres not only save you money, they help you to reduce your CO2 emissions too. How good is that?!<\/p>\n

 <\/p>\n

Speak to Asda Tyres for expert tyre advice<\/h2>\n

 <\/p>\n

Ultimately, your choice of tyre will depend on the type of car you have, and how often, where and how you drive it, as well as many other factors. With this in mind it makes sense to speak with a tyre professional if you\u2019re unsure. Asda Tyres can offer you impartial, expert advice. Click here to live chat to one of our experts, or find you nearest fitting station.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to putting money aside, we all know it\u2019s more pleasurable to do so when it\u2019s for something we really, really want \u2013 a dream holiday perhaps, or maybe the latest electronic device. At Asda Tyres we know from many years\u2019 experience that most people don\u2019t set aside money for replacing their tyres.…<\/p>\n","protected":false},"author":4,"featured_media":588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[48,47,46],"class_list":["post-587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-care-and-maintenance-tips","tag-aiba-contidrom","tag-research-and-development","tag-stop-safely"],"acf":[],"yoast_head":"\nHow research and development helps you to stop safely<\/title>\n<meta name=\"description\" content=\"Research and development at Continental Tyres can help you to stay safer on the roads with your tyres. 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