{"id":938,"date":"2018-04-26T08:49:27","date_gmt":"2018-04-26T08:49:27","guid":{"rendered":"https:\/\/www.asdatyres.co.uk\/blog\/?p=938"},"modified":"2019-12-16T15:30:16","modified_gmt":"2019-12-16T14:30:16","slug":"why-you-should-choose-quality-tyres-avoid-cheap-car-tyres-invest-in-premium-tyres","status":"publish","type":"post","link":"https:\/\/www.asdatyres.co.uk\/blog\/why-you-should-choose-quality-tyres-avoid-cheap-car-tyres-invest-in-premium-tyres\/","title":{"rendered":"Is it really worth investing more when buying car tyres? Yes it is!"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s a fact. The majority of UK drivers don\u2019t think about the tyres that are fitted on their car, until that is they need to change them. And when that happens, it\u2019s incredibly tempting to spend less on tyres because \u2013 well \u2013 they\u2019re all the same, right?<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Wrong. They\u2019re not the same, and, as a result, they offer very different levels of performance and \u2013 more importantly \u2013 safety. In our latest tyre safety article, the Asda Tyres team explain why investing a little more in tyres makes you not only safer but \u2013 in the long run \u2013 better off in the pocket, too. Read on.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">There are cheap tyres, and there are premium tyres<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Firstly, virtually all new cars that roll off production lines are fitted with premium tyres. In fact, one in three new cars sold in Europe are fitted with tyres made by<strong> <a href=\"https:\/\/www.asdatyres.co.uk\/continental?utm_source=asda_tyres_blog&amp;utm_campaign=why_invest_more_in_tyres_article_2018\">Continental<\/a><\/strong>. So &#8211; if you purchased a car new, or nearly new &#8211; you\u2019ve already experienced the benefits of the car manufacturer investing more in high-quality tyres.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Of course, the car companies could choose instead to invest less in tyres. This could bring the overall cost of the car down, but they don\u2019t. Why? Because \u2013 when it comes to premium tyres \u2013the quality of the construction and the materials used, plus the heavy investment in <strong><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/how-research-and-development-helps-you-to-stop-safely?utm_source=asda_tyres_blog&amp;utm_campaign=why_invest_more_in_tyres_article_2018\">research and development<\/a><\/strong> by the tyre manufacturers, means:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8211; They\u2019re much safer, providing drivers with better handling and braking performance<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8211; They last significantly longer (in an exact like-for-like usage comparison) thanks to their superior compounds<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8211; They\u2019re designed to work optimally on the specific vehicle, and as a result offer a far better driving experience<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s look at these in turn.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premium_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premium_article.jpg\" alt=\"Continental's ContiPremiumContact, ContiEcoContact and SportContact 6 tyres\" class=\"wp-image-940 lazyload\" width=\"570\" height=\"375\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premium_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premium_article-300x197.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/375;\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Investing in premium tyres makes you safer<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Popular insurer, <em>Direct Line<\/em>, asked various tyre industry experts to make the case for investing less on tyres. None would. This is primarily because the experts believe investing more in tyres is critical for road safety \u2013 especially when it\u2019s wet.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Why wouldn\u2019t they recommend less expensive tyres? It\u2019s due to the comparably lower grade rubber compounds used to make them. While they\u2019re usually fine when it\u2019s dry, they just aren\u2019t as effective at gripping wet roads, compared to premium tyres.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_wet_testing_aiba_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_wet_testing_aiba_article.jpg\" alt=\"Continental testing tyres on a slippery surface\" class=\"wp-image-941 lazyload\" width=\"570\" height=\"375\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_wet_testing_aiba_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_wet_testing_aiba_article-300x197.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/375;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And that means what? Simply put, if you choose to fit your car with cheaper tyres, you\u2019ll have increased<strong> <a href=\"https:\/\/www.asdatyres.co.uk\/blog\/stopping-distance-tyres-play-a-starring-role?utm_source=asda_tyres_blog&amp;utm_campaign=why_invest_more_in_tyres_article_2018\">stopping distances<\/a><\/strong> when you brake on \u2013 for instance \u2013 a dark, wet night, compared to premium tyres. And that can be the difference between having an accident, and avoiding one.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premium_stopping_distances_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premium_stopping_distances_article.jpg\" alt=\"Continental premium tyre stopping distance graphic\" class=\"wp-image-942 lazyload\" width=\"570\" height=\"343\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premium_stopping_distances_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premium_stopping_distances_article-300x180.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/343;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Continental takes the view that road safety begins where the tyres touch the ground and \u2013 through its \u201c<strong><a href=\"https:\/\/www.continental-tyres.co.uk\/car\/media-services\/vision-zero?utm_source=asda_tyres_blog&amp;utm_campaign=why_invest_more_in_tyres_article_2018\">Vision Zero<\/a><\/strong>\u201d road safety initiative \u2013 is campaigning to achieve \u201czero fatalities, zero injuries, zero accidents\u201d.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here\u2019s a little insight into one area of research and development that\u2019s focused on delivering better braking safety. At the \u201cContidrom\u201d in Germany, unmanned vehicles are accelerated to speeds of 75mph in Continental\u2019s AIBA (Automated Indoor Braking Analyser) facility to test braking performance on interchangeable road surfaces and weather conditions, including ice. The tests take place all year round, and the real-time results define product development. As a &nbsp;result, there are continued improvements in tyre technology and driver safety.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_contidrom_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_contidrom_article.jpg\" alt=\"Continental's testing facility in Germany\" class=\"wp-image-943 lazyload\" width=\"570\" height=\"295\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_contidrom_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_contidrom_article-300x155.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/295;\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_testing__aiba_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_testing__aiba_article.jpg\" alt=\"Tyres being fitted into a car\" class=\"wp-image-944 lazyload\" width=\"570\" height=\"375\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_testing__aiba_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premiums_testing__aiba_article-300x197.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/375;\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Investing in premium tyres means they\u2019ll last longer<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From what you\u2019ve read so far, you\u2019ll have a better understanding of why investing more in tyres will initially cost a bit extra. And yes, while there\u2019s a higher initial outlay, it\u2019s important to also consider the rate of tyre wear. Investing more in tyres means that they\u2019ll last much longer \u2013 up to three years longer, according to highly regarded consumer champion, Which?.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Based on an annual mileage of 12,000, Which? found that less expensive tyres only last for two years, while their premium counterparts tended to last for five (in an exact like-for-like usage comparison). So yes, a little bit more money upfront, but over time, premium tyres actually work out to be more cost effective. And don\u2019t forget, they\u2019re much, much safer in wet weather conditions, too!<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Premium tyres deliver superior handling and performance<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Earlier in the article, we mentioned that the vast majority of brand-new cars are fitted with premium tyres. While safety is of paramount importance to all automotive manufacturers, they also want drivers to experience the best possible ride and handling characteristics that their engineers have developed in the vehicles themselves.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s why many of the tyres on new cars have what\u2019s known as <strong><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/deciding-which-are-the-best-tyres-to-buy-for-your-car?utm_source=asda_tyres_blog&amp;utm_campaign=why_invest_more_in_tyres_article_2018\">\u201cOriginal Equipment\u201d (OE)<\/a><\/strong> status. This means that both the car and tyre manufacturers have got together to jointly develop a tyre that brings out the best properties and characteristics of a specific car model, with the aim of enhancing the vehicle\u2019s ride and handling performance.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If your vehicle has OE tyres, it makes sense to replace them like for like. If you changed them to cheaper tyres, you\u2019d not only upset the vehicle\u2019s driving characteristics, you\u2019d notice the inferior ride quality too. And nobody wants to experience that, right?<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Talk to Asda Tyres for expert, impartial tyre advice<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We\u2019ve focused on the three main reasons to buy premium tyres, but it\u2019s also worth mentioning that they always come out on top in <strong><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/understanding-tyre-testing-and-why-it-matters?utm_source=asda_tyres_blog&amp;utm_campaign=why_invest_more_in_tyres_article_2018\">independent tests<\/a><\/strong> (which also reveal them to be both more fuel efficient and less noisy). That\u2019s even more reasons to choose premium tyres over cheaper tyres, right?<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you\u2019re still unsure about which tyres to buy for your vehicle, talk to the professionals at Asda Tyres. We\u2019ll provide you with expert, impartial tyre advice and fitting solutions. <a href=\"https:\/\/messenger.providesupport.com\/messenger\/0107vnd7ujkma0iwmj229g3lfc.html?utm_source=asda_tyres_blog&amp;utm_campaign=why_invest_more_in_tyres_article_2018\"><strong>Click here to live chat to one of our experts, or find your nearest fitting station<\/strong>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a fact. The majority of UK drivers don\u2019t think about the tyres that are fitted on their car, until that is they need to change them. And when that happens, it\u2019s incredibly tempting to spend less on tyres because \u2013 well \u2013 they\u2019re all the same, right? Wrong. They\u2019re not the same, and, as&hellip;<\/p>\n","protected":false},"author":2,"featured_media":939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[98,34,100],"class_list":["post-938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-care-and-maintenance-tips","tag-cheap-car-tyres","tag-premium-tyres","tag-quality-tyres"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>There are very good reasons to invest more in tyres. Learn more now.<\/title>\n<meta name=\"description\" content=\"If you\u2019re tempted to invest less in tyres, read our latest tyre safety article first, and discover why premium tyres are not only safer but better value too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asdatyres.co.uk\/blog\/why-you-should-choose-quality-tyres-avoid-cheap-car-tyres-invest-in-premium-tyres\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"There are very good reasons to invest more in tyres. Learn more now.\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re tempted to invest less in tyres, read our latest tyre safety article first, and discover why premium tyres are not only safer but better value too.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.asdatyres.co.uk\/blog\/why-you-should-choose-quality-tyres-avoid-cheap-car-tyres-invest-in-premium-tyres\/\" \/>\n<meta property=\"og:site_name\" content=\"ASDA Tyres Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-26T08:49:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-16T14:30:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/04\/why_buy_premium_asdatyres_index.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.asdatyres.co.uk\\\/blog\\\/why-you-should-choose-quality-tyres-avoid-cheap-car-tyres-invest-in-premium-tyres\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.asdatyres.co.uk\\\/blog\\\/why-you-should-choose-quality-tyres-avoid-cheap-car-tyres-invest-in-premium-tyres\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.asdatyres.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/f373fb604a5932fdf55cf33cdffa3dd9\"},\"headline\":\"Is it really worth investing more when buying car tyres? 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