{"id":949,"date":"2018-05-04T09:51:06","date_gmt":"2018-05-04T09:51:06","guid":{"rendered":"https:\/\/www.asdatyres.co.uk\/blog\/?p=949"},"modified":"2019-12-16T16:27:38","modified_gmt":"2019-12-16T15:27:38","slug":"sustainable-tyres-environmentally-friendly-tyres-tyre-recycling","status":"publish","type":"post","link":"https:\/\/www.asdatyres.co.uk\/blog\/sustainable-tyres-environmentally-friendly-tyres-tyre-recycling\/","title":{"rendered":"Sustainability is key to creating environmentally friendly tyres"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At Asda Tyres, we speak with hundreds of UK motorists every day, up and down the country, offering tyre advice and the best tyre fitting solutions for their cars. But we\u2019re also being asked about the sustainability of tyres, including their future development, environmentally friendly tyre technology, the manufacturers who create them, and tyre recycling.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s something that we \u2013 as a leading tyre provider \u2013 have given much thought to, and take very seriously. This is also true of premium tyre manufacturer, <strong><a href=\"https:\/\/www.asdatyres.co.uk\/continental?utm_source=asda_tuyres_blog&amp;utm_campaign=sustainability_of_tyres_article_2018\">Continental<\/a><\/strong>, who are at the forefront of sustainable tyre development. This shouldn\u2019t come as a surprise, since for more than 140 years they\u2019ve been leading the way with cutting-edge tyre technology. Did you know that Continental first introduced the idea of tyre treads \u2013 vital for providing grip in wet weather conditions?<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s not surprising that Continental are driving the development of sustainable tyres. They\u2019re focused on the global conservation of resources (like rubber) and improving the fuel economy that tyres can deliver (and the subsequent reduction of CO2 emissions). And they\u2019re looking to achieve this without compromising safety and performance.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The development of alternative materials to traditional rubber is key<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Continental employ many of the world\u2019s leading experts, across a diverse range of fields and specialisations, in their laboratories around the globe, in the quest to develop alternative materials for the construction of sustainable tyres. This focus on <strong><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/how-research-and-development-helps-you-to-stop-safely?utm_source=asda_tuyres_blog&amp;utm_campaign=sustainability_of_tyres_article_2018\">research and development<\/a><\/strong>, materials testing, and manufacturing processes will ultimately lead to Continental\u2019s <em>Tyre of the Future<\/em>.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The aim is to create significantly more eco-friendly, energy-efficient, sustainable tyres. This process will examine the materials sourcing, transporting, and manufacturing processes, as well as the driver usage and recycling phases of the tyre life cycle.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Continental experts, like Dr. Fred Waldner, are experimenting with alternative compounds. His laboratory specialises in the mixing and testing of alternatives to traditionally sourced rubber, and this has lead to some very interesting \u2013 and promising \u2013 ideas.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_laboratory_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_laboratory_article.jpg\" alt=\"Dr. Fred Waldner experimenting with alternative compounds\" class=\"wp-image-951 lazyload\" width=\"570\" height=\"371\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_laboratory_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_laboratory_article-300x195.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/371;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cEvery year, several thousand samples are produced here, drawing on more than 1,500 different materials.\u201d<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cYou can\u2019t replace all of the natural rubber in a tyre with synthetic rubber. The technical advantages and unique properties of the natural product are simply too important. Apply heat to natural rubber and it can be shaped; when it cools down it remains elastic, can be stretched, and will then return to its original shape. The rubber made from this natural product can be elastic or energy absorbing, depending on the composition of the material.\u201d<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A very promising alternative to natural rubber that has the potential to become mainstream is dandelion latex. Originally mixed in Dr. Waldner\u2019s lab, and developed in conjunction with the Fraunhofer Institute for Molecular Biology and Applied Ecology (IME), the dandelion rubber initiative has already won the highly coveted <strong><a href=\"https:\/\/www.continental-tyres.co.uk\/car\/media-services\/newsroom\/2014-05-12-greentec-awards?utm_source=asda_tuyres_blog&amp;utm_campaign=sustainability_of_tyres_article_2018\">Greentec Award<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Initiatives like this will help to reduce the need for rubber trees, and the global deforestation that can be attributed to the need to grow rubber. And in its place, sustainable dandelion plantations \u2013 located beside the tyre plants themselves \u2013 could become the norm.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_dandelion_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_dandelion_article.jpg\" alt=\"Making tyres from dandelions\" class=\"wp-image-952 lazyload\" width=\"570\" height=\"375\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_dandelion_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_dandelion_article-300x197.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/375;\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How do you make tyres from dandelions?<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The aim is to use the natural latex obtained from the roots of the dandelion, instead of the natural latex currently harvested from rubber tree plantations. These proposed \u2018plantations beside the tyre plants\u2019 can be grown on land that is traditionally unsuitable for food crops. This model makes both economic and ecological sense in Central Europe, with reduced transportation requirements inevitably leading to a need for less fuel, and less CO2 emissions.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As well as environmental benefits, their may be commerical ones for UK motorists too. The introduction of a more manageable, sustainable alternative material could mean that Continental are insulated from the often volatile prices experienced on the global rubber market.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A rise in demand for rubber often results in cost increases for this commodity, and this typically hits us all in the pocket. Dandelion rubber could minimise this financial spike, since as much as 30% of the rubber currently needed to manufacture car tyres is sourced from the natural rubber tree, <em>Hevea brasiliensis<\/em>.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Recycling your tyres will make a positive contribution to sustainability<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a car owner, or driver, you too can contribute positively to the challenges facing the environment, such as by recycling your old tyres. Since 2006, the EU Landfill Directive has made it illegal to dump end-of-life tyres within traditional landfill sites. Tyres now need to be either recycled, or reused in an appropriate way.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Recycling tyres is actually very difficult. Tyres are made of varying amounts of steel, rubber and textile, so difficult to seperate \u2013 but not impossible. First, the tyres are granulated. This ensures that the different materials can be successfully retrieved. Then the tyre granules are shredded into \u2018rubber crumb\u2019. This core material can then be put to many good uses, including:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8211; Carpet underlays<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8211; Sports surfaces, running tracks and pitches<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8211; Equestrian training surfaces and arenas<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8211; Children\u2019s playground safety mats<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8211; Drainage systems<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8211; Roof tiles<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8211; Rubberised asphalt road surfaces<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can go online, quickly search for \u201ctyre collection and recycling service\u201d, and have no problem finding tyre recycling options in your area. But if instead you buy your new tyres from Asda Tyres, we will recycle your old tyres for you.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_CEC5_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_CEC5_article.jpg\" alt=\"Continental tyre EU tyre label\" class=\"wp-image-953 lazyload\" width=\"570\" height=\"375\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_CEC5_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/05\/sustainability_CEC5_article-300x197.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/375;\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Low rolling resistance tyres reduce your fuel spend and emissions<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Continental have developed a range of tyres that offer low rolling resistance. These help to reduce your fuel consumption, and that means smaller fuel bills. Your CO2 emissions will be lower too. Continental are determined to contribute to the sustainability of tyres, and at the same time provide British motorists a chance to both do their bit for the environment, and save money. That\u2019s win-win, right?! Their highly regarded <a href=\"https:\/\/www.asdatyres.co.uk\/continental\/eco-contact-5?utm_source=asda_tyres_blog&amp;utm_campaign=sustainability_of_tyres_article_2018\"><strong>ContiEcoContact\u2122 5<\/strong><\/a> offers optimised rolling resistance, and high braking safety on wet roads, and is very popular with UK drivers.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Talk to Asda Tyres for impartial, expert advice<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our dedicated tyre professionals can provide you with experienced, impartial tyre advice, as well as the best tyre fitting solutions. <a href=\"https:\/\/messenger.providesupport.com\/messenger\/0107vnd7ujkma0iwmj229g3lfc.html?utm_source=asda_tyres_blog&amp;utm_campaign=sustainability_of_tyres_article_2018\"><strong>Click here to live chat to one of our experts, or find your nearest fitting station<\/strong>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Asda Tyres, we speak with hundreds of UK motorists every day, up and down the country, offering tyre advice and the best tyre fitting solutions for their cars. But we\u2019re also being asked about the sustainability of tyres, including their future development, environmentally friendly tyre technology, the manufacturers who create them, and tyre recycling.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[102,101,103],"class_list":["post-949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-care-and-maintenance-tips","tag-rolling-resistance","tag-sustainable-tyres","tag-tyre-recycling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the future for sustainable, environmentally friendly tyres?<\/title>\n<meta name=\"description\" content=\"Premium tyre manufacturers like Continental, are developing the sustainable tyres of the 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