{"id":981,"date":"2018-06-21T15:09:55","date_gmt":"2018-06-21T15:09:55","guid":{"rendered":"https:\/\/www.asdatyres.co.uk\/blog\/?p=981"},"modified":"2019-12-16T16:22:25","modified_gmt":"2019-12-16T15:22:25","slug":"continental-tyres-history-of-tyre-development-and-automotive-technology","status":"publish","type":"post","link":"https:\/\/www.asdatyres.co.uk\/blog\/continental-tyres-history-of-tyre-development-and-automotive-technology\/","title":{"rendered":"One company is driving the future of automotive safety solutions: Continental Tyres"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There is one name that stands head and shoulders above any other when it comes to your driver safety \u2013 and in particular the history of tyre development. That company is <strong><a href=\"https:\/\/www.asdatyres.co.uk\/continental?utm_source=asda_tyres_blog&amp;utm_campaign=history_tyre_dev_article_2018\">Continental Tyres<\/a><\/strong>. It\u2019s a bold statement to make, for sure, especially if you\u2019re only familiar with Continental as just a tyre manufacturer, but the reality is that it\u2019s not the only thing they do \u2013 not by a long chalk.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You may already know Continental as the world\u2019s leading premium tyre manufacturer, but this is only a small part of their continued contribution to global automotive technology and safety solutions. You\u2019d be surprised which cars you can find their tech in, all of which plays a significant role in improving your driver safety.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The standout leader in driver aids and safety technology<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Continental Group comprises five key automotive divisions that are recognised in their respective fields as world leaders; Chassis and Safety, Powertrain, Interior, ContiTech, and \u2013 of course \u2013 Tyres. These divisions undertake their own R&amp;D (research and development), &nbsp;manufacturing, and distribution of driver aids and safety technology. They help to make all of our driving experiences better and safer. It\u2019s why many high-end automotive manufacturers choose Continental components.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And so synonymous are Continental\u2019s technologies with quality and reliability in the automotive industry, there\u2019s a big chance that the car, SUV or 4&#215;4 you drive has their technology fitted. Think TPMS (Tyre Pressure Monitoring Systems) and energy efficient fuel injection systems, as well as digital dashboard consoles and infrared sensor systems to name a few.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_sensors_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_sensors_article.jpg\" alt=\"Continental's TPMS (Tyre Pressure Monitoring System)\" class=\"wp-image-983 lazyload\" width=\"570\" height=\"375\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_sensors_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_sensors_article-300x197.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/375;\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">At the forefront of tyre evolution<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And of course there\u2019s also their outstanding tyres, typically fitted as <strong><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/deciding-which-are-the-best-tyres-to-buy-for-your-car?utm_source=asda_tyres_blog&amp;utm_campaign=history_tyre_dev_article_2018\">OE \u2013 Original Equipment<\/a><\/strong> \u2013 to one in three new cars that come of the production lines of Europe\u2019s automotive manufacturers. These award-winning premium tyres provide UK motorists with unrivalled wet and dry weather braking performance. It\u2019s little wonder that car magazines, <em>Auto Express<\/em> and <em>evo<\/em>, regularly award Continental products top marks following their summer and winter tyre tests.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The company\u2019s technological expertise and groundbreaking approach is there for all to see. Over almost 150 years, Continental have created a track record of technical innovation. Much of this success is thanks to their investment in people, as well as an unflinching desire to achieve their ultimate automotive goal: That of \u201czero fatalities, zero injuries, zero accidents\u201d. Their <strong><a href=\"https:\/\/www.continental-tyres.co.uk\/car\/media-services\/vision-zero?utm_source=asda_tyres_blog&amp;utm_campaign=history_tyre_dev_article_2018\">Vision Zero<\/a><\/strong> safety initiative sets the bar high, but is one they\u2019re determined to make a reality.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_vision_zero_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_vision_zero_article.jpg\" alt=\"Continental testing their tyres in wet conditions in wanting to achieve vision zero.\" class=\"wp-image-984 lazyload\" width=\"570\" height=\"375\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_vision_zero_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_vision_zero_article-300x197.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/375;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The quest to make a more sustainable tyre<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As if that wasn\u2019t enough, Continental are also driving the need to develop a truly sustainable tyre \u2013 one designed to not only reduce their need for natural resources, but also lead the industry towards a much more environmentally friendly manufacturing process, setting a standard and expectation for their rivals that cannot be ignored.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s yet another example of Continental\u2019s automotive safety leadership, one of many in a long line of technological innovation over nearly 150 years. There are so many milestones along their historic timeline, including:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1871<\/strong>: Founded in Hanover, Germany.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1908<\/strong>: Invent the detachable wheel rim \u2013 an innovation that helps to save time and effort when changing a tyre.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1921<\/strong>: Introduce the first giant pneumatic tyres that replace the solid tyres fitted to commercial vehicles.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1936<\/strong>: Synthetic rubber is introduced into the tyre manufacturing process, paving the way for today\u2019s sophisticated compounds.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1960<\/strong>: The mass production of radial tyres begins.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1967<\/strong>: Opening of the (now legendary) Contidrom tyre testing facility.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_contidrom_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_contidrom_article.jpg\" alt=\"Continental's testing and research facility\" class=\"wp-image-985 lazyload\" width=\"570\" height=\"300\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_contidrom_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_contidrom_article-300x158.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/300;\" \/><\/a><\/figure>\n\n\n\n<p><strong>1972<\/strong>: Continental launches the studless ContiContact winter tyre, paving the way for today\u2019s exceptional winter tyre range.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1983<\/strong>: Continental hydromounts \u2013 the special bearing elements that are used for damping in engine noise and vibrations \u2013 are mass-produced for the automotive industry.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1997<\/strong>: The ISAD (Integrated Starter Alternator Damper) combines a vehicle\u2019s starter and generator in a single unit, essential for hybrid propulsion systems that help to substantially reduce fuel consumption and emissions.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_winter_award_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_winter_award_article.jpg\" alt=\"Continental's Winter Contact Auto Express tyre winner 2017\" class=\"wp-image-986 lazyload\" width=\"570\" height=\"375\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_winter_award_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_winter_award_article-300x197.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/375;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2003<\/strong>: Introduce the ContiSportContact\u2122 2 Vmax, the world\u2019s first road tyre approved for speeds of up to 223 mph (360 km\/h).<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2007<\/strong>: Continental become one of the top five suppliers in the global automotive industry.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2008<\/strong>: Production of lithium-ion batteries for use in hybrid vehicles.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2010<\/strong>: The new ContiSportContact\u2122 5 P summer tyre is launched, specifically designed for high-performance sports cars and custom vehicles.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2011:<\/strong> Production of electric motors.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_automated_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_automated_article.jpg\" alt=\"Production of electric motors\" class=\"wp-image-987 lazyload\" width=\"569\" height=\"375\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_automated_article.jpg 759w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_automated_article-300x198.jpg 300w\" data-sizes=\"(max-width: 569px) 100vw, 569px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 569px; --smush-placeholder-aspect-ratio: 569\/375;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2012<\/strong>: Continental becomes the first automotive supplier to be granted a autonomous vehicle testing license in the state of Nevada, USA, ultimately paving the way for the phased introduction of fully autonomous vehicles.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2013<\/strong>: Sustainability: \u2018ContiLifeCycle\u2019 uses a globally unique combination of rubber recycling and truck tyre retreading. &nbsp;This sustainable solution extends the service life of tyres and considerably lowers costs.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2014<\/strong>: GreenTec Award winner for their co-development project RUBIN \u2013 Industrial Emergence of Natural Rubber from Dandelion \u2013 which has the potential to be a sustainable, alternative source of rubber.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2017<\/strong>: Continental introduce their new AllSeasonContact\u2122 tyre.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_greentec_award_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_greentec_award_article.jpg\" alt=\"GreenTec awards\" class=\"wp-image-988 lazyload\" width=\"570\" height=\"408\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_greentec_award_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_greentec_award_article-300x215.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/408;\" \/><\/a><\/figure>\n\n\n\n<p>Achievements all, no doubt, but there is one important milestone which has defined the modern tyre, and significantly contributed to saving many, many lives \u2013 the introduction of the first tyre with a patterned tread.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tyre treads providing the grip that saves lives<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The forerunner of the tyre tread that is commonplace today was introduced by Continental in 1904. This innovation is responsible for clearing water from between the tyre and the road, delivering the grip necessary for maintaining control in the wet.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And while all modern road tyres now have grooves, it\u2019s when this is combined with high quality rubber compounds \u2013 like those used in the manufacture of Continental\u2019s premium tyres \u2013 that UK motorists get a product that significantly reduces their <strong><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/stopping-distance-tyres-play-a-starring-role?utm_source=asda_tyres_blog&amp;utm_campaign=history_tyre_dev_article_2018\">stopping distances<\/a> <\/strong>for safer, quicker braking and stopping.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For this reason \u2013 and more \u2013 many of the world\u2019s leading automotive marques collaborate with Continental to create bespoke Original Equipment \u2013 so much so that one in every three new cars that roll off the production lines in Europe are fitted with their tyres.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And, just as the introduction of tyre treads proved to be so ground breaking in 1904, so too does Continental\u2019s latest tyre technology concepts offer the promise of advancing and defining the future of global driver safety and tyre reliability, as the age of the electric car moves towards reality.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_contisense_contiadapt_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_contisense_contiadapt_article.jpg\" alt=\"Graphic of Continental's traction technology\" class=\"wp-image-989 lazyload\" width=\"570\" height=\"375\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_contisense_contiadapt_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_contisense_contiadapt_article-300x197.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/375;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Continental: Delivering tomorrow\u2019s technology today<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the not so distant future, we could well see \u2018ContiSense\u2019 technology fitted across Continental\u2019s tyre range. It employs a multitude of tyre sensors that can super-accurately measure your tread depth, and tyre temperature.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If a problem is detected \u2013 such as when approaching illegal tread depth, or tyre overheating \/ damage \u2013 an alert can be automatically generated and sent to the motorist, thanks to the continual gathering and subsequent transmission of real-time data, achieved via sophisticated, electrically conductive rubber compounds.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Equally as impressive is \u2018ContiAdapt\u2019, a tyre safety technology that adjusts pressures, and the rim width. By doing so, the tyre\u2019s contact patch with the road can be adapted to the prevailing road conditions. This advancement in tyre technology has the potential to be groundbreaking, since it could provide motorists with the essential grip they require exactly when needed \u2013 particularly when faced with the need to swerve, brake, or come to a safe stop.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From Continental\u2019s view, each of these tyre technology concepts has the potential to positively contribute to automotive safety and mobility of the future. The anticipated acceleration in the uptake of electric vehicles, as well as the ever increasing possibility of the introduction of an autonomous vehicle network, means that tyres will need to be able to adapt to \u2013 and be optimised for \u2013 the characteristics and conditions of automated driving and electrification.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These two technologies are just the latest in a long line of Continental technologies that build on their highly successful, groundbreaking extended mobility solutions \u2013 including Self-Supporting Runflat (SSR), ContiSeal and ContiSilent tyres.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is Continental\u2019s hope that just as these three technologies are available throughout some of their premium tyre range (ContiSeal and ContiSilent, for example, can be found in the <strong><a href=\"https:\/\/www.asdatyres.co.uk\/continental\/eco-contact-5-contiseal?utm_source=asda_tyres_blog&amp;utm_campaign=history_tyre_dev_article_2018\">ContiEcoContact 5<\/a><\/strong>) so too ContiSense and ContiAdapt will become standard across their range of premium tyres of the not so distant future.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_cockpit_article.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_cockpit_article.jpg\" alt=\"Continental's electronic automotive safety technology\" class=\"wp-image-990 lazyload\" width=\"570\" height=\"320\" data-srcset=\"https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_cockpit_article.jpg 760w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_cockpit_article-300x169.jpg 300w, https:\/\/www.asdatyres.co.uk\/blog\/wp-content\/uploads\/2018\/06\/history_tyre_dev_cockpit_article-279x158.jpg 279w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/320;\" \/><\/a><\/figure>\n\n\n\n<p>These developments, in conjunction with their electronic automotive safety technology, is driving the ambition to finally establish fully functioning, dependable autonomous cars, and the necessary infrastructure they require, with their world leading technologies incorporated into both vehicles and transport networks. It\u2019s still early days, but the future of driving is exciting.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The vehicle interior of tomorrow could be akin to that which we find in the aircraft of today, providing motorists with a much more immersive, connected driving experience that takes responsibility for the more mundane aspects of driving. Continental already provide the technology for the self-parking functionality that many vehicles currently offer.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s not unreasonable to assume that tomorrow\u2019s car will feature a digital cockpit that will be designed to integrate seamlessly with whichever road network infrastructure you happen to be on, no matter where in the world you want to drive. And while it\u2019s true that we can\u2019t be entirely sure where the next 150 years of premium tyre and electronic automotive technology development will lead to, it\u2019s reasonable to believe that Continental may be leading the way.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Talk to Asda Tyres for impartial, expert advice<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Just like Continental, at Asda Tyres we also have a long track record of providing the best tyres to UK drivers. No matter what \u2013 and how \u2013 you drive, we have the ideal fitting solution for you. So for impartial, expert tyre advice, and the right tyres for your vehicle, talk to our expert team today. <a href=\"https:\/\/messenger.providesupport.com\/messenger\/0107vnd7ujkma0iwmj229g3lfc.html?utm_source=asda_tyres_blog&amp;utm_campaign=history_tyre_dev_article_2018\"><strong>Click here to live chat to one of our experts, or find your nearest fitting station<\/strong>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is one name that stands head and shoulders above any other when it comes to your driver safety \u2013 and in particular the history of tyre development. That company is Continental Tyres. It\u2019s a bold statement to make, for sure, especially if you\u2019re only familiar with Continental as just a tyre manufacturer, but the&hellip;<\/p>\n","protected":false},"author":2,"featured_media":982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[109,35,112,110,101,111,113],"class_list":["post-981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-care-and-maintenance-tips","category-motoring-news-consumer-and-industry","tag-automotive-technology","tag-best-tyres","tag-dandelion-rubber","tag-history-of-tyre","tag-sustainable-tyres","tag-tyre-development","tag-tyre-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Continental\u2019s critical role in the evolution of tyre development<\/title>\n<meta name=\"description\" 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