Giti Tire, a major tyre manufacturer, has partnered with Sparco®, the world’s leading manufacturer of motorsport safety systems and racing equipment, to co-brand their products. The global agreement focuses solely on the Giti brand and will cover a variety of areas. From 2024, the Giti – Powered by Sparco® tagline will appear on the sidewalls of key UHP sizes.
The partnership is driven by the shared values and philosophies of both companies, which include “racing, performance, continuous safety, and sustainability.” The joint activities will be centred around the Giti – Powered by Sparco® slogan, with the development program designed to reflect these values.
In addition to the tyre co-branding, Giti distributors and frontline customer-facing dealers will have access to Sparco leisure clothing, with bespoke customised garments available. Giti’s established eSports activities will also benefit from Sparco’s range of gaming equipment and technical clothing.
Sparco® has a long-established history in motorsport, having been founded in Turin, Italy in 1977. The company’s continuous research and development have led to the best performance levels in the segment, with more than 300 global partnerships with leading motorsport players worldwide, including Red Bull Racing and McLaren in Formula 1. In OEM segments, Sparco® supplies many prestigious manufacturers, including Lamborghini, Ferrari, Bugatti, Ford, Stellantis, Dallara, and many others.
Giti Tire is one of the largest tyre companies globally in terms of both volume and revenue, with a brand portfolio that includes Giti, GT Radial, Runway, and Dextero. The company offers a complete product range, including passenger cars, SUVs, vans, light trucks (PCR), heavy trucks, and buses (TBR).
Stefan Brohs, Marketing Director – Europe for Giti Tire, emphasised the alignment of the two companies’ philosophy, stating, “We will be using these core values to really drive each other to greater excellence.” Chris Bloor, International Sales and Marketing Director for Giti Tire, added, “We have an agreed commitment to work together for the betterment of people and the planet, and we will create a program of activity to this end.”
Niccolò Bellazzini, Brand Manager at Sparco®, expressed his satisfaction with the partnership, saying, “The idea of a partnership with Giti for the development of an ultra-high-performance tyre range – Giti – Powered by Sparco® – allows us to create a bridge with our core businesses.”
Overall, the Giti and Sparco partnership is a significant agreement that brings countless opportunities for both companies, reflecting their commitment to safety, performance, research and development, and sustainability.
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