In today’s ever-evolving world, where technology and advancements in automotive safety are constantly growing, it’s important not to overlook and forget about the essentials – such as the tyre. Yet, it seems there is still a startling lack of awareness when it comes to tyre safety among motorists. Bridgestone, a leading tyre manufacturer, has taken notice of this alarming trend and is determined to bring tyre safety to the forefront of every driver’s mind. They have conducted a survey whose findings shed light on the potential risks and consequences of neglecting tyre maintenance, urging us all to re-evaluate our attitudes towards this critical aspect of road safety.
Did you know that tyres are the only contact points between your vehicle and the road? Despite this crucial role, many motorists fail to recognise the significance of tyres in ensuring their safety and that of others on the road. Startlingly, Bridgestone’s survey revealed that a majority of drivers (76%) considered airbags to be more important than tyres. However, in 2021 alone, tyres were responsible for a staggering 491 casualties and 12 deaths. These statistics serve as a stark reminder of the vital role tyres play in preventing accidents and protecting lives.
The survey findings indicate a worrying lack of knowledge regarding tyre safety among drivers. Only 42% of respondents were aware of the legal tread limit – which is 1.6mm. Bridgestone recognizes that this lack of understanding can have dire consequences, potentially threatening the lives of countless motorists. To combat this issue, the company has developed a dedicated page of tyre safety tips, providing valuable information to drivers seeking to enhance their awareness of the topic.
Bridgestone’s survey also uncovered more alarming trends which demand immediate attention. Astonishingly, over half of the respondents (54%) did not consider driving on illegal tyres to be an extremely dangerous act. Furthermore, a mere 31% of drivers considered themselves well-informed about road safety matters. These statistics emphasise the urgent need for increased education and awareness regarding tyre safety.
Bridgestone’s Commitment to Road Safety
Andrea Manenti, Bridgestone’s North Region Vice President, voiced deep concern over the research findings, emphasising the need for improved tyre knowledge to prevent avoidable fatalities: “Our research, coupled with the number of avoidable fatalities on our roads due to defective tyres, tells us that lives continue to be put at risk through a lack of tyre knowledge.”
Bridgestone firmly believes that the safety features of a vehicle are only as effective as the quality of the tyres supporting it. As a premium tyre manufacturer, Bridgestone is determined to prioritise tyre safety and promote awareness among motorists.
The importance of quality tyres becomes even more evident when considering their impact on stopping distances. Budget tyres can increase the stopping distance by up to 14 metres when driving at 70mph in wet conditions when compared to vehicles equipped with premium brand tyres. Moreover, under-inflated tyres and poorly maintained brakes further compromise stopping distances. These facts underscore the significance of investing in high-quality tyres to ensure optimal safety on the road.
Introducing the Bridgestone Turanza 6: Superior Performance and Safety
Bridgestone’s commitment to excellence is reflected in its flagship touring tyre, the Bridgestone Turanza 6. This premium tyre not only delivers exceptional wet performance, surpassing its competitors in independent tests, but also offers superior mileage and improved fuel and energy efficiency. Achieving an EU label A-grade in wet grip across its entire lineup, the Bridgestone Turanza 6 provides drivers with peace of mind and enhanced safety, even in challenging driving conditions.
Road Safety Research: Bridgestone’s E8 Commitment
Bridgestone’s unwavering dedication to road safety is part of its broader mission to provide social and customer value as a sustainable solutions company. Bridgestone’s E8 Commitment guides its strategic priorities, decision-making, and actions in all areas of its business and operations. By prioritising tyre safety, Bridgestone aims to make a lasting impact on road safety and protect lives.
The survey conducted by Bridgestone serves as a wake-up call for motorists to prioritise tyre safety. Neglecting tyre maintenance and lacking knowledge about this critical aspect of road safety puts countless lives at risk. It is incumbent upon all drivers to recognise the importance of tyres and take proactive measures to ensure their safety and the safety of others on the road. Bridgestone, as a leading tyre manufacturer, remains steadfast in its mission to raise awareness and educate motorists, ultimately fostering a culture of tyre safety that will save lives.