Continental Tyres voted a Consumer Superbrand 2017

We are excited to announce that Continental Tyres have been awarded Consumer Superbrands status again for 2017, continuing their success 3 years running. The prestigious award gives brands a recognised status that is acknowledged by consumers.

 

‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’

 

Superbrands is a listing of the UK’s strongest consumer and B2B brands that are chosen by an expert council and thousands of consumers, who have been publishing brands since 1995. Their superbrands are independently selected and judged on three key areas; quality, reliability and distinction.

 

It is an achievement for Continental Tyres that would like to be continued for many years to come. Guy Frobisher, Marketing Director of Continental Tyres said, “Superbrand status for the third year is a huge honour for Continental. With over 140 years’ experience, Continental puts safety first and has a rich heritage of developing technologies for transporting people. Our innovative approach has resonated well with consumers, who now see the brand visible across a range of partnerships in Ride London, at Mercedes-Benz World and with Continental rubber compound on soles of Adidas trainers. As part of our long-term commitment to safety, our brand will strive towards ‘Vision Zero’, a long-term commitment to reducing accidents, injuries and fatalities through innovative tyre technologies and automotive systems that educate and support safer mobility.”

 

Continental Tyres are an acclaimed brand that is one of the world’s leading automotive suppliers. They are one of the most trusted tyre brands on the market and with good reason, ensuring enhanced driving safety and global climate protection that gives drivers the confidence to drive anywhere no matter what the weather. Their innovative forward thinking technology is constantly developing to ensure expertise on the road. Continental knows that “when braking counts, you can count on us.”

 

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