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Privacy Policy


Your privacy is important to us. It is Colewood's policy to respect your privacy regarding any information we may collect from you across our website, https://www.asdatyres.co.uk, and other sites we own and operate.


1. Who we are

In this Privacy Notice, “we”, “us” and “our” refers to , you will know us simply as Colewood.

Full details on how you can contact can be found at the bottom of this notice.

The Asda Tyres website (“the website”) is managed by (“Colewood”) on our behalf. Colewood act as our data processor and at act at all times in accordance with the contract it has with us and in accordance with our instructions.

When you purchase goods through Asda Tyres your contract for the sale of goods is with Colewood. Please read the terms and conditions carefully before buying.

This privacy policy applies to:

  • Asda Tyres website and webpages linking to this policy
  • When you contact us by email, telephone, or by post
  • When you post content or contact us through Social Media
  • When you purchase products and services on this website

2. The personal information we collect

  • Personal information you provide us
  • Additional information we process when you engage with one of our products or services
  • Contact and device information
  • Third party information
Personal Information you provide to us

This personal information is typically provided directly by you when you purchase one of our products or services.

  • User details may include your title, name, home address, work address, email address and telephone contact details (including home and mobile telephone numbers)
  • Date of birth, age, or age range
  • Financial information including payment card information •Vehicle details make, model and vehicle registration number
  • Communication and marketing preferences information about how you choose to manage your communications from us and whether you would like to receive marketing information about similar products or services from us.
  • Log data - When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.
  • Device data - We may also collect data about the device you’re using to access our website. This data may include the device type, operating system, unique device identifiers, device settings, and geo-location data. What we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

It is important that any information you provide directly to us is accurate and correct, we recommend letting us know immediately if you need to change anything on your order or your contact details using any of the methods provided in the Contact us section.

Additional information we process

We will also collect information indirectly when you purchase one of our products and services.

  • Tyre fitting information including time and date information, where the garage is located and category of service request, together with the number and brand of tyres purchased
  • Vehicle history linked to previous purchases to provide service updates related to that purchase and its vehicle
  • Information about products and services you have purchased across the Colewood group, whether or not you completed the purchase, how you applied for the product or service - this information will be amalgamated to form a single record
  • Methods of payment and payment history
  • Records of sent direct marketing and service communications including the method of contact, a record of the content and other information, for example email open and click rates
Contact and device information

Some of the information we collect will be obtained during the course of your interactions with us, for example through the devices you use or when you contact us, including:

  • Device Information including details about the device you use to access our web services, such as the IMEI number of your mobile telephone.
  • Location data when you use our website and have allowed access to location services, or the collection of the IP address of the computer you're using to view our website, the start and end of journeys collected through our traffic and travel services.
  • Web use data from the use of cookies and similar technologies. More information about the types of cookies we use and how they work can be found in our cookie policy.
  • Telephone conversations and communication by email, post and social media are recorded for training, monitoring and analysis purposes and may also be used to investigate and analyse any queries or concerns you raise with us.
  • Social media information obtained if you access our website through a third-party connection or log-in, for example, through Facebook Connect, by “following,” or “liking”. This information could include; the user ID associated with your account, information you have permitted the third party to share with us, and any information you have made public in connection with that service. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our services.
Third party information

The types of third parties and information we collect from them are:

  • Data licensed from other third parties this may include personal or aggregated information such as demographic data and publicly available information used to help us improve our products and services or information used to identify products and services that we believe you may be interested in, third party data may also be used to recover debts owed to us.
  • Vehicle data obtained under licence from agencies such as the DVLA and Experian.

3. How we use your personal information

Here you can find out more about how your information is used, as well as the legal basis we rely on to ensure your personal information is always processed fairly and lawfully.

How we use your info

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For the performance of your contract with us

To comply with our legal and regulatory obligations

Processing necessary for our legitimate business interests

Where you give us your consent

To provide you with a quotation or price and to make you aware of the terms and conditions of the product or service, processing which may involve profiling and automated decision making

The provision of your product or service and issue order confirmations and updates

Sharing information with other companies we own and third parties necessary for the performance of your contract

To receive payment of fees and premiums or to provide any reimbursement

To uphold your data protection rights under the GDPR

Processing or disclosing your information where law requires us to do so

For marketing our own products or services where you have not opted out and for development of our marketing strategy, this may include the use of profiling techniques to identify products and services we believe you may be interested in

To improve our products and services through the processing of market intelligence including testing, reporting, analysis, review requests and identification of improvements in products and processes

For internal business processes and operations, including quality assurance, governance, accountancy, management and audit practices

Use of cookies to monitor use of our website and for optimisation of user experience at device level

To recover debts owed to us, including where necessary obtaining contact information from third parties

Where you have given us permission to collect or share certain personal information


4. Who your information may be shared with

To administer and provide Colewood products and services we will share your information with other companies we own and operate.

Third parties instructed by us to provide services and products on our behalf, such as:

  • Providers of IT services for web site administration and management of our internal systems
  • Subcontractors and other specialists who help us provide products and services
  • Organisations that specialise in marketing services or market research
  • Parts and equipment providers to help us provide products for your order

Fraud detection and crime prevention agencies organisations that help us with fraud protection and statutory law enforcement agencies.

Regulators and financial organisations necessary for meeting our mandatory reporting requirements, financial organisations such as banks that allow us to make or receive payments, our professional advisors and any regulatory or governmental body, (for example the FCA or ICO) or any other supervisory body with rules and/or codes of practice to which we are subject, which requests or requires access to your information.

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may continue to use your personal information according to this policy.


5. How long your information is kept

We will keep your information for as long as is necessary to provide the services or products you have requested, for our own legitimate interests and to meet our statutory obligations. Your information will always be kept in accordance with internal retention policies.

If you cancel any of your services it will be necessary for us to retain your personal information for internal reporting and record keeping and in line with any legal or regulatory requirements. This period of retention is usually 7 years. In any situation where the retention period is longer, we will inform you of this.


6. Where your information is kept

Colewood is a UK based business providing services across the UK and your personal information is managed on our administration systems and databases.

We may share your information with organisations outside of the European Economic Area (EEA) where it is absolutely necessary to enable us to provide you with our services that you have purchased from us, i.e tyre manufacturers operating outside of the EEA whereby a faulty tyre many need to be investigated. We endeavour to only instruct suppliers that can provide the same level of data security that we have here in the UK.

Where it is necessary to transfer your personal information to a country outside of the EEA and has not been approved by the European Commission, we will ensure that appropriate safeguards are in place. This will be through the use of approved EU standard contractual clauses or an approved framework, such as the U.S. Privacy Shield.


7. Your information rights

You have a number of rights in relation to your personal information that you can choose to exercise at any time. We have provided a basic overview of those rights below

Alternatively, please contact us using the Contact us details as shown at the bottom of this notice.

You have a right to:

Access information we process about you, to obtain a copy of the information as well as receive other supplementary information.

Object to us using particular information, or using it in a particular way. You can let us know that you object to it and we will consider whether we can grant your request. Your right to object to receiving direct marketing material is as set out in the Marketing section of this privacy policy.

Rectify inaccurate information, you can do this simply by getting in touch using the Contact us details as shown at the bottom of this notice.

Erase your information if we no longer have a lawful basis for processing it.

Port data to another data controller or to yourself in a structured, commonly used and machine-readable format.

Your right to object to us using your personal information for profiling and automated decision making

Colewood profiles your personal information to allow for; greater consistency and fairness in our decision making process, to reduce the risk of customers failing to meet payments for products or services, assess risk, to enable us to make decisions quickly and improve efficiency and to enable us to comply with our legal obligations in respect of fraud prevention or money laundering.

Profiling activities allow us to develop and progress our business and to identify improvements in our business operations.

Where profiling results in an automated decision which is not connected to the provision of your contract with us or the steps taken prior to entering a contract you have the right to request that we reconsider any automated decision and to enable you to obtain an explanation about the decision we have made, express your viewpoint, or contest the decision.

Your right to lodge a complaint

If you are concerned about the manner in which we process your personal information you have the right to complain to the Information Commissioner’s Office (‘the ICO’). The ICO anticipates that you will raise your concern with us in the first instance. For further information please go to www.ico.org.uk.


8. Marketing

We will use your personal information to inform you about other Colewood products and services as described in this Privacy Policy.

Profiling is the use of information which enables us to predict your likely product preferences. We may overlay information we process about you with information obtained from third parties, for example demographic information to make our marketing campaigns and selections more efficient. Any use of third party information will be subject to appropriate controls.

We may use email, telephone, SMS, post and social media i.e. Facebook or Google to inform you about these products and services.

You have the right to ask us not to use your personal information this way at any time. If you would prefer not to receive this information from us and have not previously advised us of this, please let us know using any of the methods detailed below;

By clicking on 'UNSUBSCRIBE' in any emailed marketing message you receive

Sending us an email at - dataprivacy@asdatyres.co.uk


9. Cookies

We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified. Please refer to our Cookie Policy for more information.


10. Business transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may continue to use your personal information according to this policy.


11. Limits of our policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.


12. Changes to this policy

At our discretion, we may change our privacy policy to reflect current acceptable practices. We will take reasonable steps to let users know about changes via our website. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information. If we make a significant change to this privacy policy, for example changing a lawful basis on which we process your personal information, we will ask you to re-consent to the amended privacy policy. This policy is effective as of 30th May 2019.

Data Controller: Colewood Automotive Ltd.

Contact: customerservices@asdatyres.co.uk.

Cookie Policy

We use cookies to help improve your experience of https://www.asdatyres.co.uk. This cookie policy is part of Colewood's privacy policy, and covers the use of cookies between your device and our site. We also provide basic information on third-party services we may use, who may also use cookies as part of their service, though they are not covered by our policy. If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from https://www.asdatyres.co.uk, with the understanding that we may be unable to provide you with some of your desired content and services.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit, typically containing information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself. Cookies are used to enable certain features (eg. logging in), to track site usage (eg. analytics), to store your user settings (eg. timezone, notification preferences), and to personalise your content (eg. advertising, language). Cookies set by the website you are visiting are normally referred to as “first-party cookies”, and typically only track your activity on that particular site. Cookies set by other sites and companies (ie. third parties) are called “third-party cookies”, and can be used to track you on other websites that use the same third-party service.

Types of cookies and how we use them
  • Essential cookies
  • Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts and payment processing. We use essential cookies to enable certain functions on our website.
  • Performance cookies
  • Performance cookies are used in the tracking of how you use a website during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site users, to help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. We use performance cookies on our site.
  • Functionality cookies
  • Functionality cookies are used in collecting information about your device and any settings you may configure on the website you’re visiting (like language and timezone settings). With this information, websites can provide you with customised, enhanced or optimised content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party service. We use functionality cookies for selected features on our site.
  • Targeting/advertising cookies
  • Targeting/advertising cookies are used in determining what promotional content is more relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or to limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service. We use targeting/advertising cookies on our site.
Third-party cookies on our site

We may employ third-party companies and individuals on our websites—for example, analytics providers and content partners. We grant these third parties access to selected information to perform specific tasks on our behalf. They may also set third-party cookies in order to deliver the services they are providing. Third-party cookies can be used to track you on other websites that use the same third-party service. As we have no control over third-party cookies, they are not covered by Colewood's cookie policy.

Our third-party privacy promise

We review the privacy policies of all our third-party providers before enlisting their services to ensure their practices align with ours. We will never knowingly include third-party services that compromise or violate the privacy of our users.

How you can control or opt out of cookies

If you do not wish to accept cookies from us, you can instruct your browser to refuse cookies from our website. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether, or to notify you when a website is trying to set or update a cookie. If you browse websites from multiple devices, you may need to update your settings on each individual device. Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content across the sites you visit.


© Asda 2021



Asda Tyres is operated by Colewood Automotive Ltd under contract with Asda. Registered in England No. 10828348, VAT No. 273208316. Registered Office Colewood House, Building 1, Kingfisher Court, Bowesfield, Stockton on Tees, North Yorkshire, TS18 3EX